Steve Neale's Music Video Theory

Steve Neale's theory on genre. He believes that genres are instances of repition and difference, but difference is critical because repition would not create a large audience. He believes that the tradition in music videos are heterosexual. He says that females are only the subjects that can be viewed erotically and that women are often viewed as the erotic figure. Steve Neale also states that males have been viewed as more of a sexual icon since the 1980s both in film and music videos. However Neale says this is down to the genre and even saying that it is women who tend to have less clothes on than men in music videos to portray their sexual nature.